商务英语：综合业务图书目录

CHAPTER I INTERNATIONAL STRATEGIES 　　SECTION I THE ROLES OF STRATEGY 　　SECTION II COMPONENTS AND HIERARCHY OF INTERNATIONAL STRATEGY 　　SECTION III INTERNATIONAL STRATEGY FORMULATION 　　SECTION IV STRATEGY IMPLEMENTATION 　　SECTION V INTERNATIONAL STRATEGIES AND MANAG~ 　　CHAPTER II INTERNATIONAL BUSINESS RESEARCH AND MARKET ENTRY MODES 　　SECTION I INTERNATIONAL BUSINESS ENVIRONMENT 　　SECTION II INTERNATIONAL BUSINESS RESEARCH 　　SECTION III THE MODE OF INTERNATIONAL MARKET ENTRY 　　CHAPTER III INVESTMENT PROJECT FEASIBILITY STUDY 　　SECTION I PROJECT BACKGROUND AND OBJECTIVES 　　SECTION II MARKET ANALYSIS AND PROJECT SCALE 　　SECTION III PROJECT SITE SELECTION 　　SECTION IV TECHNOLOGY, EQUIPMENT AND ENGINEERING PROGRAM 　　SECTION V ORGANIZATION AND HUMAN RESOURCE ASSIGNMENT 　　SECTION VI PROJECT IMPLEMENTATION SCHEDULE 　　SECTION VII INVESTMENT ESTIMATION 　　SECTION VII FINANCING PLANNING 　　SECTION IX FINANCIAL ANALYSIS 　　SECTION X ECONOMIC ANALYSIS 　　SECTION Xl SOCIAL ASSESSMENT 　　SECTION Xll RISK ANALYSIS 　　SECTION Xlll CONCLUSION AND RECOMMENDATION 　　CHAPTER IV INTERNATIONAL TRADE THEORIES AND PRACTICES (PART ONE) 　　SECTION I INTERNATIONAL TRADE THEORIES 　　SECTION II EXPORT AND IMPORT PROCEDURE 　　SECTION III TRADE TERMS 　　CHAPTER V INTERNATIONAL TRADE THEORIES AND PRACTICES ( PART TWO) 　　SECTION I INTERNATIONAL INSURANCE AND TRANSPORTATION 　　SECTION II PAYMENT OF INTERNATIONAL TRADE 　　CHAPTER VI INTERNATIONAL FINANCIAL INTEGRATED OPERATIONS 　　SECTION I FOREIGN EXCHANGE AND FOREIGN EXCHANGE RATE 　　SECTION II FOREIGN EXCHANGE TRANSACTIONS 　　SECTION III INTERNATIONAL FINANCIAL MARKETS 　　SECTION IV INTERNATIONAL TRACE FINANCING 　　CHAPTER VI BUSINESS ACTIVITIES OF MULTINATIONAL ENTERPRISES 　　SECTION I AN INTRODUCTION TO MULTINATIONAL ENTERPRISES 　　SECTION II INVESTMENT MADE BY MULTINATIONAL ENTERPRISES 　　SECTION III MARKETING AND PRODUCT DEVELOPMENT OF MNES 　　SECTION IV LOGISTICS AND MATERIALS MANAGEMENT IN MNES 　　SECTION V HUMAN RESOURCE MANAGEMENT IN MNES 　　CHAPTER VIII MARKETING STRATEGIES (PART ONE) 　　CHAPTER IX MARKETING STRATEGIES (PART TWO) 　　CHAPTER X INTERNATIONAL CREDIT AND INTERNATIONAL TENDERING 　　CHAPTER Xl MANAGEMENT OF OVERSEAS SMALL AND MEDIUM-SIZED ENTERPRISES 　　CHAPTER Xll INTERNATIONAL TECHNOLOGY TRADE 　　CHAPTER XlII INTERNATIONAL TRADE IN SERVICES 　　CHAPTER XIV ELECTRONIC COMMERCE 　　CHAPTER XV INTERNATIONAL BUSINESS LAW 　　CHAPTER XVI INTERNATIONAL ECONOMIC/TRADE ORGANIZATIONS 　　AND FREE TRADE ZONES